Our Studio

We help brands
navigate online.

Northstar Web Co is a small studio of designers, engineers, and strategists who believe a great website is a compass, not just a brochure — something that helps people find exactly where they need to go.

Our Story

Founded on a simple idea

Northstar Web Co started in 2019 with a frustration: too many beautiful websites that didn't actually help anyone. We set out to build a studio where design craft and business clarity live in the same sentence — where every page earns its place by guiding someone toward a decision.

Today we work with founders, marketing teams, and in-house designers across fintech, hospitality, and healthcare, but the brief is always the same: give people a clear point on the horizon and a confident path to get there.

2019 Studio founded
120+ Sites launched
12 Team members
9 Countries served

What We Believe

The principles behind every project

These aren't framed posters on a wall — they're how we actually make decisions.

01

Clarity First

If a design choice doesn't make the next step obvious, it doesn't ship. Clarity beats cleverness, every time.

02

Craft Matters

Pixels, copy, motion, performance — we sweat the details most agencies skip, because clients feel them even when they can't name them.

03

Real Partnership

We turn down work that isn't a fit, and stick around after launch. Long relationships are how the best work gets made.

The People

Meet the team

A small, senior team — no account managers in the middle, no handoffs to someone you've never met.

TK

Thomas Krogh

Founder & Creative Director

Sets the design direction and leads strategy on every engagement.

Daniel Kwon

Daniel Kwon

Lead Engineer

Turns designs into fast, accessible, maintainable code.

Sofia Oyelaran

Sofia Oyelaran

Senior Product Designer

Designs the interfaces and interactions clients fall in love with.

James Torres

James Torres

SEO & Growth Lead

Makes sure great design also shows up where it matters.

Want to work with us?

Tell us about your project and we'll reply within one business day with next steps.